GEOSPATIAL PATTERNS IN WOMEN’S TOURISM MANAGEMENT: ANALYSIS OF MANAGERIAL TRENDS AND GENDER IMPACT IN HUNGARIAN TOURISM SECTORS

Gender composition in tourism management plays a critical role in shaping operational efficiency, decision-making processes, and industry growth—particularly in geosites and tourist-dependent regions. This study investigates global geospatial patterns in women’s involvement in tourism leadership, analyzing how gender dynamics influence managerial trends across various tourism sectors.Employing geospatial mapping and statistical techniques, the research draws on a comprehensive dataset that spans multiple countries and tourism contexts. It examines the regional variation in gender representation in managerial roles and its correlation with tourism performance, with a special focus on geosites—natural and cultural landmarks that attract high tourist traffic.The results reveal a marked geospatial disparity in the inclusion of women in tourism management. Regions with higher gender diversity in leadership demonstrate stronger tourism outcomes, including increased visitor engagement at geosites, more adaptive decision-making structures, and improved organizational performance. In contrast, regions with low female representation often lag in tourism growth and service quality. The study identifies cultural norms, institutional frameworks, and policy environments as key drivers of these regional differences. It underscores the importance of inclusive leadership in fostering innovation, resilience, and sustainable tourism development.The findings advocate for targeted policy measures and institutional reforms to promote gender-inclusive management structures. Ultimately, the study concludes that empowering women in tourism leadership not only addresses equity goals but also enhances sectoral dynamism, especially in geosite-rich regions—offering a strategic path toward more sustainable and resilient tourism industries.