Comparative study of four types of end-to-end logistics service modes based on analytic hierarchy process

Recently, the Internet of Things (IoT) has expanded rapidly. Consumers expect end-to-end logistics service quality to rise. Thus, end-to-end logistics service quality must be assessed to improve logistical quality and customer satisfaction. Logistics has four main end-to-end service options: conventional distribution, self-established terminal logistics center, convenience store partnership, and self-service cabinet. This paper focuses on four service modalities. We created the indicator layer (A1 transportation link, A2 warehousing link, A3 distribution service link, A4 value-added service link) and scheme layer (B1 co-distribution model, B2 self-established terminal logistics center model, B3 convenience store collaboration model, B4 self-pickup container model) using the analytic hierarchy process (AHP). A judgment matrix is created by analyzing recent market trends and assessing each indicator's importance in modern society. The co-delivery model is the best of the four service modalities. This study examines co-distribution strategy flaws to improve service quality and customer satisfaction. The co-distribution strategy uses digital technology and organizational platforms to improve service quality.