КРЕОЛИЗОВАННЫЕ ТЕКСТЫ В СОВРЕМЕННОЙ ЛИНГВИСТИКЕ

This article is devoted to the study of creolized texts as one of the widely used in many spheres of human activity. Creolized texts are a unity of verbal and non-verbal components of the text and are divided into texts with partial, full and zero creolization. It should be noted that non-verbal media can be the so-called iconic media, which include various pictures and images. Non-verbal means can also be loudness, intonation, font, colour. This article contains examples of the application of creolized texts in different spheres, like advertising, education, celebrations, etc. Some examples of creolized texts with font changes in advertisements are aimed at attracting readers’ attention. As a practical application of creolized texts, the article includes the results of the students who were interviewed about the perception of creolized texts in the form of a greeting card and a verbal greeting. As a result of the interview we can conclude about the effectiveness of the perception of visual media primarily, as evidenced by the data given in the percentage of the adoption of visual information .