A Study of Rural Public Art from the Perspective of Visual Rhetoric

Visual images can transform each design element into an understandable text through poetic rhetoric, thus enhancing the readability of the living world [1]. By analysing the visual rhetoric phenomenon embedded in contemporary Chinese rural public art by example, the guiding significance of the existence of visual rhetoric in the process of public art design is argued. Taking visual rhetoric as an entry point, this paper analyses the art form and emotional expression of public art in terms of the form, function and techniques of visual rhetoric, and explores the use and innovation of visual rhetoric in the expression of rural public art, aiming at separating the traditional rhetoric from its original context, reconstructing its contemporary meaning in the contemporary rural context, and creating public art with the characteristics of the times.