Research on the Physiological and Emotional Regulation Mechanisms of Tourists in Ancient Village Tourism: A Case Study of Jingmai Mountain in Yunnan

As an important carrier of cultural heritage manifestation, ancient villages have attracted much attention in the integration of culture and tourism, but the existing studies mostly focus on resource development and rural revitalization, and lack in-depth exploration of the mechanisms by which their authenticity affects tourists' emotions. Based on the emotional cognitive appraisal theory, the article explores the mechanism of physical and mental changes of ancient village travelers under the complex perspective, in order to reveal the deeper principles of the role behind the conservation and development of the original authenticity of ancient villages. Research findings:1) the original authenticity environment of ancient villages has a positive psychological effect on tourists, promotes relaxation and pleasure, and significantly alleviates negative emotions; 2) specific cultural environments stimulate autonomous exploration and enable tourists to actively acquire knowledge in a relaxed state.