Research on optimization of e-commerce supply chain logistics management model based on blockchain

This study explores the optimization path of the e-commerce supply chain logistics management model using blockchain technology, breaks the bottlenecks of information barriers, low operational efficiency and high costs in the traditional operation model, adopts design strategies to build a blockchain technology application architecture, integrates distributed ledger technology, smart contract functions, Internet of Things technology and decentralized identity authentication methods, and implements refined improvements in each stage of the e-commerce supply chain. Data collection is conducted on the order execution process, logistics distribution links and cost components of the three e-commerce platforms A, B and C, and an in-depth comparative analysis is conducted on the differences between the traditional model and the blockchain optimization model in terms of efficiency, economic cost and customer satisfaction. The research results show that the optimization measures using blockchain technology have significantly improved the efficiency of order processing and distribution, effectively reduced logistics cost expenditures, and significantly increased customer satisfaction levels.