Research on the Construction of Rural E-Commerce Services under the Background of Digital Commerce Revitalizing Agriculture—An Empirical Investigation Based on Big Data Promoting “Qian Goods Out of the Mountains”

在深入实施数商兴农政策的背景下，贵州大数据产业与农业商业活动深度融合，为传统农业农村发展带来全新机遇。大数据的推动打破了贵州农业生产与市场之间的信息壁垒，数字平台得以搭建，贵品黔货得以出山，群众收入得以提升。然而，农村电商服务体系在构建中仍存在物流基础设施薄弱、农特产品优势不明显、人力资源支撑不足等诸多困难。文章将围绕数商兴农背景下农村电商服务构建这一主题，通过对大数据推动“黔货出山”的经验调查研究，发现其存在的相关问题，并针对性地提出相应对策，进一步为我国农村电商物流体系的优化构建提供新的思路。Against the backdrop of the in-depth implementation of the policy of promoting rural development through digital commerce, the big data industry in Guizhou has deeply integrated with agricultural commercial activities, bringing new opportunities for the traditional rural and agricultural development. The promotion of big data has broken the information barriers between agricultural production and the market in Guizhou, enabling the establishment of digital platforms, the export of local products, and the increase of people’s income. However, in the process of building the rural e-commerce service system, there are still many difficulties such as weak logistics infrastructure, unobvious advantages of agricultural and special products, and insufficient human resource support. This article will focus on the theme of building rural e-commerce services under the background of promoting rural development through digital commerce. Through the investigation and research on the experience of promoting “Guizhou products to go out” by big data, it will discover the existing problems and put forward corresponding countermeasures, further providing new ideas for the optimization and construction of the rural e-commerce logistics system in China.