The Export Analysis of Chinese Cultural Products to RCEP Countries

文化产业作为将经济和文化价值融为一体的新型产业，已逐渐成为经济结构转型的关键和对外开放的新动力。2022年初RCEP协定的正式生效，标志着全球最大的自由贸易区横空出世，区域经济的发展给我国文化贸易带来了新的机遇和挑战。推进我国与RCEP成员国的文化产品贸易对于我国传统文化影响力的增强和中华文化软实力的提升有着重要意义。本文通过统计描述系统地分析了2011~2020年我国对RCEP国家的文化产品的出口规模和市场结构，分析出文化产品出口存在的商品结构失衡，附加值低以及知识产权保护意识薄弱的问题，总结出经济发展水平、政策支持、人口规模、文化距离为影响我国文化产品对RCEP国家出口的主要因素，同时认为优化我国文化产业结构、加强研发投入打造自主品牌、增强知识产权保护意识是促进文化产品出口的有效对策。As a new industry that integrates economic and cultural values, the cultural industry has gradually become the key to the transformation of economic structure and the new driving force for opening up. The formal entry into force of the RCEP agreement in early 2022 marks the birth of the world’s largest free trade area. The development of regional economy has brought new opportunities and challenges to China’s cultural trade. Promoting the trade of cultural products between China and RCEP member countries is of great significance to the enhancement of China’s traditional cultural influence and the promotion of Chinese cultural soft power. This paper systematically analyzes the export scale and market structure of China’s cultural products to RCEP countries from 2011 to 2020 through statistical description, and analyzes the imbalance of commodity structure, low added value and weak awareness of intellectual property protection in the export of cultural products. It is concluded that the level of economic development, policy support, population size and cultural distance are the main factors affecting the export of China’s cultural products to RCEP countries. At the same time, it is believed that optimizing the structure of China’s cultural industry, strengthening R & D investment to build independent brands and enhancing the awareness of intellectual property protection are effective countermeasures to promote the export of cultural products.