Development Strategy of Cat's Eye Resin Business in Pesisir Barat Regency, Lampung Province

This research aims to find out what strategies can be applied to develop the cat's eye resin business in Pesisir Barat Regency. The analysis method used is SWOT analysis and Quantitative Strategy Planning Matrix (QSPM) analysis. The results of the research show that based on the SWOT matrix analysis there are 12 development strategies for the cat's eye resin business in Pesisir Barat Regency. There are 4 priority strategies for developing the cat's eye resin business in Pesisir Barat Regency based on the QSPM analysis, namely, 1) Increasing the production of cat's eye resin which is of high quality & following market standards as an alternative strategy with a Total Attractiveness Score (TAS) of 6.83, 2) Establishment of an information & partnership network by stakeholders related to technology and marketing of cat's eye gum resin in Pesisir Barat Regency obtaining a Total Attractiveness Score (TAS) of 6.51, 3) Implementing optimal agricultural practices, including selecting the right seeds, management good soil, as well as pest and disease control obtained a Total Attractiveness Score (TAS) of 5.83, 4). The government took part in procuring technology for processing cat's eye resin. This became an alternative strategy with a Total Attractiveness Score (TAS) of 5.75.