Research on the Development Path of Rural E-Commerce in Gansu Province under the Background of Rural Revitalization

本文以乡村振兴战略为背景，探讨了甘肃省农村电商发展的路径。通过分析甘肃农村电商发展现状，指出其在基础设施、人才储备、品牌建设和物流体系等方面所面临的挑战。文章在提出完善基础设施建设、加强电商人才培养、打造特色农产品品牌、优化物流配送体系等发展策略的同时，也探讨了政府支持、企业参与和农民主体作用在推动农村电商发展中的重要性，需要通过多方协同努力，实现农村经济的可持续发展和农民收入的持续增长。Against the backdrop of the rural revitalization strategy, this paper explores the development path of rural e-commerce in Gansu Province. By analyzing the current situation of rural e-commerce in Gansu, it points out the challenges faced in infrastructure, talent reserves, brand building, and logistics systems. While proposing strategies such as improving infrastructure, strengthening e-commerce talent cultivation, creating distinctive agricultural product brands, and optimizing the logistics distribution system, the article also discusses the significance of government support, enterprise participation, and the leading role of farmers in promoting the development of rural e-commerce. It emphasizes the need for collaborative efforts from multiple parties to achieve sustainable rural economic development and continuous growth in farmers’ income.