Smart Cultural Tourism and E-Commerce Integration Empowers Traditional Village Experience Placemaking

新一代信息技术(5G、大数据、物联网、人工智能)的快速发展，为传统村落文旅融合提供了创新路径。当前，传统村落面临功能同质化、体验浅层化等问题，文旅融合背景下的传统村落的功能与形式已经无法适应现代化村落的发展需求。本文先论述文旅融合背景下村落场景营造发展面临的问题和困境，通过信息技术、信息环境特征与人类感知之间的复杂关系，建立游客对传统村落旅游体验场所的直观感性认识，提出传统村落旅游场所营造策略，特别融入电商营销和网络支付等数字化手段。通过实际案例论述可行性，最后进行总结和展望。The rapid development of the new generation of information technology (5G, big data, Internet of Things, artificial intelligence) has provided an innovative path for the integration of culture and tourism in traditional villages. At present, traditional villages face problems such as functional homogenization and shallow experience, and the functions and forms of traditional villages under the background of cultural and tourism integration can no longer meet the development needs of modern villages. This paper first discusses the problems and dilemmas faced by the development of village scene creation under the background of cultural and tourism integration, establishes the intuitive perceptual understanding of tourists on the traditional village tourism experience places through the complex relationship between information technology, information environment characteristics and human perception, and puts forward the strategy of traditional village tourism place creation, especially integrating the digitalized means such as e-commerce marketing and network payment. Feasibility is discussed through actual cases, and finally summarized and prospected.