GALATAPORT PORT: DESCRIPTIVE ANALYSIS OF THE CURRENT MARKET IN TERMS OF SHIP OWNERS AND CRUISE LINES

It is known that the share of cruise passengers in the embarkation and disembarkation ports, both in the share of tours and passenger expenditures, are included in the income obtained from tourism. In this study, the data of ships and travel tour packages that called at Galataport Port between January 1, 2024 and January 1, 2026 were examined. The data set was obtained from the websites of shipowners and cruise companies. A total of 930 travel tour package data sets were created. Descriptive analysis was performed on the obtained data set in the SPSS 29 Package program. Accordingly, inferences were made about the shipowners, cruise companies, routes, tour fees and the characteristics of the ships that prefer Galataport Port based on the travel tours offered for sale by the Shipowners and Cruise Companies. Thus, it was possible to make inferences through data analysis. In the evaluation section, evaluations were made in terms of Galataport, Istanbul port city and cruise tourism and suggestions were included.