Decision Analytics for Retail Growth: An Australian Case Study

This case study examines how ALDI Australia can navigate market saturation and changing consumer preferences to sustain its retail growth.Using the Ansoff Growth Matrix, the study outlines strategic growth pathways, including the introduction of new store formats and online delivery through gig economy workers.Supported by ethnographic observations and a willingness-to-pay survey, the research demonstrates customer acceptance of premium pricing for convenience and highlights the operational challenges of expanding into new market segments.The findings provide practical recommendations for leveraging market research to guide strategic retail decisions in a highly competitive landscape.