FROM TECH REVOLUTION TO APOCALYPSE: THE STRENGTH OF VISUAL METAPHOR IN ECOLOGICAL ART ACTIVISM

This article focuses on the analysis of artistic works created in different countries and reflecting the ideas of destruction brought on by the advancements of industrial civilization and technological revolution, as well as an ecological catastrophe that is the impending doom of humanity. The study concludes that artists from different countries, regardless of their cultural background, strive to express their ideas through the universal language that can be understood in every corner of the globe. The strength of visual metaphors helps get across the deep tragedy of global ecological art: imagery of suffering, dying, hopelessness and despair is meant to visualize the catastrophic scale and consequences of the unfolding ecological crisis. This study is expected to clarify significant theoretical issues related to the phenomenon of ecological art. The study expands the conceptual base for further research on the theory and history of ecological art.