Gamification of Agrotourism Industry to Maximize Efficiency

In the last two decades, rural regions have been suffering from profound populational abandonment due to a lack of economic dynamism and motivated by a declining agricultural sector. Conversely, in these regions, the tourism sector has been maintaining economic vigor, even recovering old houses, thus creating a new rural tourism offer. The synergies between the agricultural and the tourism sectors are obvious, despite not being frequently explored, especially by smaller operators. The GAIME project aims to boost agricultural activities in rural regions through cooperation between operators from both sectors. The project strategy is based on a gamification-based process of agritourism experiences, seeking mutual gains between all actors.