Advertisement and Consumer Buying Behavior Among Women in Tolon District in the Northern Region of Ghana

Advertising is a powerful, highly visible communication force and one of the most essential marketing communications instruments for selling products, services, ideas, and images, among other things. Many people feel that advertising reflects current demands. The study used a quantitative method research approach to investigate the source of advertisement, factors that influence consumer buying behavior, and the influence of advertising on consumer buying behavior in the Tolon District. The sample size was 346. According to the findings of this research, social media is the primary source of advertisement in the Tolon District. It was estimated that about43 percent of respondents indicated advertising is very paramount in influencing consumer buying behavior. The study recommends that marketers should take advantage of social media to advertise their products to increase their revenue.