Investigating the Role of Green Mindfulness, Entrepreneurial Self-efficacy, and Environmental Self identity in Shaping Green Entrepreneurial Intention: A Developing Country Perspective

Purpose/Objective – The study of green entrepreneurship has been an urgent and timely issue for both economic and environmental sustainability throughout the world. University students might play pioneering roles in developing and fostering green entrepreneurship. This study aims to investigate the direct effect of green mindfulness (GM) on green entrepreneurial intention (GEI) and the mediating roles of green entrepreneurial self-efficacy (GESE) and environmental self-identity (ESI) in between them. Methodology/Approach – A structured Google Form questionnaire was used to collect data from 317 students from numerous prominent universities of Bangladesh to accomplish the research goals. IBM SPSS 25 and Amos 24 have been used to analyze the research data and structural equation model (SEM) for hypothesis testing and dual mediation analysis. Results/Findings – The study results reveal that GM has an immediate and positive relationship with GEI, and GM has a positive and significant association with GESE and ESI. It has also been proved that GESE and ESI have a significant and positive relationship with GEI. Finally, the research results disclose that GESE and ESI act as notable mediators between the relationship of GM and GEI. Novelty/Originality – This study is viewed as one of the very few investigations that explore the key variables impacting GEI among university students from a developing country perspective. Implications – The research results provide a bunch of directions and suggestions for university administrations, policymakers, and related stakeholders.