The Impact of Entrepreneurial Bricolage and Green Entrepreneurial Orientation on the Digital Entrepreneurial Intentions of SMEs in Saudi Arabia

This paper conceptually identifies connections between digital entrepreneurial ambitions, entrepreneurial self-efficacy (ESE), green entrepreneurial orientation (GEO), and entrepreneurial bricolage for sustaining the SMEs in Saudi Arabia. In environments with limited resources, entrepreneurial bricolage is identified as a key factor that fosters innovation and resourcefulness and allows business owners to repurpose existing property in novel ways. Similarly, GEO emerges as a crucial role, aligning entrepreneurial activities with sustainability goals and fostering eco-friendly digital innovation. Entrepreneurial self-efficacy mediates these relationships, empowering people with self-efficacy and resilience to navigate uncertainties within the entrepreneurial process. The findings emphasised the transformative role of digital tools in improving sustainability, marketplace engagement, and operational efficiency within SMEs. This paper contributes to the theoretical information of entrepreneurial constructs while imparting practical insights for policymakers, entrepreneurs, and industry stakeholders. It highlighted the need for a multi-dimensional approach to fostering digital entrepreneurship in sustainability-focused sectors. To increase the generalisability and applicability of the results, further research is highly recommended to further investigate cross-cultural contexts, locate other mediating factors, and experimentally validate the findings addressed in this paper.