Generational disparities in MaaS bundle uptake

Different travel behaviors across generations have been reported, where younger generations are argued to be more interested in traveling using public transport and shared transport modes. Due to the presence of shared mobility services in cities, MaaS has been introduced to decrease the inconvenience of utilizing several transport modes and opportunities using multiple mobile applications. While the differences in travel behavior across generations have been studied, the effects of generational disparities on the adoption of MaaS bundles have not yet been explored. This paper investigates the uptake of MaaS bundles across generations, where a multinomial logit model is performed to analyze the results of the stated choice experiment. The results confirm that Gen Z is the most potential early adopter of MaaS bundles. The inclusion of public transport and bike-sharing services shows the positive impacts on the willingness to purchase MaaS packages. The findings suggest MaaS operators carefully design the MaaS bundles, taking into account the preferences of groups.