Intelligent transport systems in public transportation – a case study

Purpose:The study aimed to assess the effectiveness of implementing modern ticket distribution channels in Bydgoszcz's public transportation, with research questions regarding the ticket distribution channels most frequently used by passengers and the impact of new technologies on single-use and periodic ticket sales.Design/methodology/approach: The study employed a case study method and analysis of the documentation provided by the Municipal Roads and Public Transportation Authority [Polish: Zarzd Drg Miejskich i Komunikacji Publicznej] in Bydgoszcz.It covered ticket sales data for 2019-2022.Statistical methods and data visualizations were used to identify trends and compare the sales results.Findings: A dynamic increase in e-ticket sales, particularly via mobile applications and the Bydgoszcz City Card [Polish: Bydgosk Karta Miejska (BKM)], has been noted in 2019-2022.Single-use ticket sales via vending machines increased by 25%, and periodic ticket sales by 15%.The impact of the COVID-19 pandemic was particularly evident in 2020, when passengers shifted en masse to remote channels.The research has confirmed that passengers value the convenience and accessibility of modern ticket purchasing methods.Sales process automation and procedure simplification have significantly increased the attractiveness of public transportation.Originality/value: The study has confirmed that the implementation of modern technologies has contributed to the increase in ticket sales in Bydgoszcz, while e-ticketing and mobile applications have alleviated the barriers to ticket accessibility.It is therefore recommended to expand the function of the Bydgoszcz City Card, by, e.g., integrating it with additional city services, and promoting mobile applications as the primary ticketing channel.