The influence of ethnic diversity on craft: aspects of heritage, innovation and untapped potential

Purpose: This study explores the multifaceted diversity of Polish crafts, analyzing how various factors-such as professional scope, market adaptation, and material use-shape the sector.It examines how diversity manifests within craftsmanship, focusing on the evolving definitions of a craftsman, the internal heterogeneity of the craft sector, and the extent to which ethnic diversity is acknowledged in the promotion of Polish crafts.Design/methodology/approach: The research employs a qualitative approach, analyzing reports, book reviews, and online resources related to Polish craftsmanship.It examines different dimensions of diversity, including craft professions, business structures, skills, materials, and training opportunities, as well as the representation of ethnic and cultural diversity within institutional narratives.Findings: The study reveals that diversity in Polish crafts is primarily discussed in terms of professional and creative variety, technological integration, and market-driven adaptations.However, ethnic diversity remains largely absent from the discourse, with only minimal references found in institutional materials.While the craft sector demonstrates strong internal differentiation, there is limited acknowledgment of intercultural influences, suggesting an opportunity for further integration of cultural diversity in craft promotion and policy.Originality/value: This research provides new insights into the representation of diversity within Polish craftsmanship, highlighting the sector's broad scope while identifying gaps in the inclusion of ethnic and cultural dimensions.It underscores the need for a more comprehensive approach that integrates cultural diversity into the promotion and development of the craft sector.