Urban space as a hub of active learning and the promoting of craft

Purpose:The article presents the currently used forms of promoting urban crafts, emphasizing their importance and role in shaping the character and cultural landscape of the cities in the Greater Poland region (Poland).Examples of innovative revitalization and promotion projects create new ways to attract attention and interest in crafts in the urban context and contribute to the development of crafts, and the region.Design/methodology/approach: The article presents the context of the issues studied, explaining in detail the motives for undertaking the subject and the reasons for concentrating the analyses on one region of Poland.The structure of the study covers the following areas: the development of contemporary crafts, their functioning in the urban space, and the importance of Greater Poland as a key center of crafts in Poland.To analyze contemporary methods of craft promotion in the Greater Poland region, a bibliographic study was conducted using the Web of Science and Scopus databases.Then, all available materials related to the topic, identified using the Google search engine, were reviewed.As a result, 148 of the most relevant results were obtained.This article aims to show the role of crafts in the urban space of this region and to present contemporary strategies for its promotion, which include elements that increase the involvement and interaction of the craft community with the environment.Findings: The study highlights that contemporary crafts in this region are promoted primarily through a combination of city events with elements of education and games, which allows for greater community involvement and the popularization of craft articles and services not only among its recipients -consumers, but also the young generation deciding to educate themselves in crafts.Originality/value: The article discusses five competitions organized in Greater Poland, of which LET'S PLAY CRAFT stands out with the largest number of references in the online space.Additionally, events, such as fairs and festivals, where craft was a central theme, were presented.The visibility of Greater Poland craft is strengthened not only by its presence on the Internet but also by investments in the urban space, especially in the context of material and social revitalization.In addition, the growing interest in craft is supported by film productions showing craftsmen shaping the cultural landscape of the region and various informational and educational campaigns.