Digentity (Digital-Entity) Human Dyad: A Perspective on Human-AI Collaboration and Decision-Making

The paper introduces the concept of the Digentity Human Dyad (DHD), a novel paradigm envisioning a future partnership between a human and their digentity—a personalized digital entity that embodies an individual’s values, preferences, and ideals. Unlike digital twins or extended digital selves, digentities are shaped by personal aspirational traits and enriched with the accumulated wisdom of humanity, guiding individuals in their decision-making processes. Enabled by advances in Generative AI, digentities will evolve alongside their human counterparts, provide context-aware and personalized advice, and transform decision-making from a purely human-driven process to a collaborative effort. As digentities align with their human counterpart’s goals, they will influence decisions across various aspects of life, including consumption, personal choices, and societal participation. Beyond individual impact, the DHD has transformative implications influencing how businesses, employers, governments, and civic systems engage with individuals. While the DHD presents significant opportunities, it also introduces challenges, such as risks of bias, data privacy, human over-reliance, and the potential for manipulation. The paper urges organizations and institutions to prepare for these shifts, calling for governance frameworks that ensure responsible AI integration and safeguard human autonomy in an era of human-digentity collaboration.

Authors

Institutions

Publication Details

Journal
Australasian Marketing Journal (AMJ)
Published
2025-05-14
DOI
https://doi.org/10.1177/14413582251340488
Primary Topic
Ethics and Social Impacts of AI
Type
article
Field-Weighted Citation Impact
0.00
Controls
|||
ALL TIME
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
article

Digentity (Digital-Entity) Human Dyad: A Perspective on Human-AI Collaboration and Decision-Making

Songting Dong, Min Ding
Australasian Marketing Journal (AMJ)
Ethics and Social Impacts of AI
article

Digentity (Digital-Entity) Human Dyad: A Perspective on Human-AI Collaboration and Decision-Making

Songting Dong, Min Ding
article en

Abstract

The paper introduces the concept of the Digentity Human Dyad (DHD), a novel paradigm envisioning a future partnership between a human and their digentity—a personalized digital entity that embodies an individual’s values, preferences, and ideals. Unlike digital twins or extended digital selves, digentities are shaped by personal aspirational traits and enriched with the accumulated wisdom of humanity, guiding individuals in their decision-making processes. Enabled by advances in Generative AI, digentities will evolve alongside their human counterparts, provide context-aware and personalized advice, and transform decision-making from a purely human-driven process to a collaborative effort. As digentities align with their human counterpart’s goals, they will influence decisions across various aspects of life, including consumption, personal choices, and societal participation. Beyond individual impact, the DHD has transformative implications influencing how businesses, employers, governments, and civic systems engage with individuals. While the DHD presents significant opportunities, it also introduces challenges, such as risks of bias, data privacy, human over-reliance, and the potential for manipulation. The paper urges organizations and institutions to prepare for these shifts, calling for governance frameworks that ensure responsible AI integration and safeguard human autonomy in an era of human-digentity collaboration.

Australasian Marketing Journal (AMJ)
Pennsylvania State University (US), UNSW Sydney (AU)
Openalex Percentile: Top 90%
Ethics and Social Impacts of AI
AI Navigator

Ask Laika to Summarize, Analyze, and Connect papers live on the map.

Summarize Papers & Methodologies

Extract key findings, datasets, and comparative methods across publications.

Benchmark Rankings & Visual Analytics

Rank top research institutions, authors, funders, topics, and journals by Field-Weighted Citation Impact (FWCI) and paper volume with instant charts.

Connect Distant Disciplines

Bridge topological clusters on the map to find hidden collaborative intersections.