GREEN ATTITUDE PROGRAMME AND ITS IMPACT ON YOUTHS’ ATTITUDE ON GREEN ACTIVITIES AND APPRECIATION OF GREEN NATURE

One of the challenges faced by today's youth community is to ensure that the green nature heritage is preserved and sustained for the future generation.To create awareness among youths in preserving and nurturing green nature, a group of psychology students organised 'Green Attitude Programme'.It was based on the Green Attitude Module developed across the disciplines of social psychology, agronomy and entrepreneurship.The aim of the programme was to enhance the positive attitude in three aspects, namely, affective, cognitive, and psychomotor, of the participants on green activities and to assess the improvement of their green affinity in those aspects before and after they had completed the two-day Green Attitude Programme.The program had 15 participants, with an average age of 22.80 years (SD = 3.50).The study revealed significant positive improvements in participants' attitudes across three aspects related to green activities, as well as in their sense of connection to nature following the programme.The results give a glimpse of new idea that in enhancing green attitude effectively, there is a need to develop a multi-disciplinary green attitude programme.Although the Green Attitude Programme relied more on the Yale Model based on the social psychology approach, ideas from different disciplines, such as, agronomy and entrepreneurship can be suitably included.That inclusion can strengthen the quality and content of the Green Attitude Module in developing a positive attitude of the participants towards green activities and nature conservation.The effectiveness of the Green Attitude Module as a guide to run the Green Attitude Programme indicated that the module developed in this study can be used as one of the Green psychological interventions that can effectively change people to develop robust green attitude and better appreciation of nature.