EXPLAINING AN IMMERSIVE MUSEUM ROOM FAILURE IN INCREASING VISITORS’ ENGAGEMENT (PSYCHOLOGICAL IMMERSION) WITH ART WORKS

The failure of an immersive museum room to increase visitors' engagement (psychological immersion) with paintings and sculptures led us to try to understand why this was the case.The following three factors were examined: 1) The room lacked some characteristics of an immersive environment; 2) Visitors did not feel physically immersed; 3) Display of the art works was problematic.Research results show that only the third factor could be held responsible for the failure.

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Publication Details

Published
2025-04-26
DOI
https://doi.org/10.36315/2025inpact034
Primary Topic
Museums and Cultural Heritage
Type
article
Field-Weighted Citation Impact
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article

EXPLAINING AN IMMERSIVE MUSEUM ROOM FAILURE IN INCREASING VISITORS’ ENGAGEMENT (PSYCHOLOGICAL IMMERSION) WITH ART WORKS

Museums and Cultural Heritage
article

EXPLAINING AN IMMERSIVE MUSEUM ROOM FAILURE IN INCREASING VISITORS’ ENGAGEMENT (PSYCHOLOGICAL IMMERSION) WITH ART WORKS

article en

Abstract

The failure of an immersive museum room to increase visitors' engagement (psychological immersion) with paintings and sculptures led us to try to understand why this was the case.The following three factors were examined: 1) The room lacked some characteristics of an immersive environment; 2) Visitors did not feel physically immersed; 3) Display of the art works was problematic.Research results show that only the third factor could be held responsible for the failure.

Association of Universities and Colleges of Canada (CA)
Openalex Percentile: Top 90%
Museums and Cultural Heritage
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EXPLAINING AN IMMERSIVE MUSEUM ROOM FAILURE IN INCREASING VISITORS’ ENGAGEMENT (PSYCHOLOGICAL IMMERSION) WITH ART WORKS · (2025) | TGRS Research Map | TGRS