EXPLAINING AN IMMERSIVE MUSEUM ROOM FAILURE IN INCREASING VISITORS’ ENGAGEMENT (PSYCHOLOGICAL IMMERSION) WITH ART WORKS
The failure of an immersive museum room to increase visitors' engagement (psychological immersion) with paintings and sculptures led us to try to understand why this was the case.The following three factors were examined: 1) The room lacked some characteristics of an immersive environment; 2) Visitors did not feel physically immersed; 3) Display of the art works was problematic.Research results show that only the third factor could be held responsible for the failure.
Institutions
- Association of Universities and Colleges of Canada (CA)
Publication Details
- Published
- 2025-04-26
- DOI
- https://doi.org/10.36315/2025inpact034
- Primary Topic
- Museums and Cultural Heritage
- Type
- article
- Field-Weighted Citation Impact
- 0.00