Entrepreneurial Bricolage in Tourism on the “Route of Emotions”

Objective: This research aimed to Analyze entrepreneurial bricolage on the Route of Emotions based on the concept of entrepreneurial bricolage. Theoretical Framework: The research is based on the theoretical concept of bricolage, which is the use of available resources in a creative way, an essential concept for understanding entrepreneurial behavior in environments with limited resources. Method: The qualitative research was carried out in the municipalities of Parnaíba, Luís Correia, Ilha Grande and Cajueiro da Praia, and data was collected through semi-structured interviews with 13 entrepreneurs from the tourist region. Results and discussion: Collaborative networks are an effective strategy for mitigating the lack of resources and structural problems, as they allow entrepreneurs to share resources and expertise. Human capital and knowledge of the region are also crucial to the development of new business initiatives. Despite the constraints, bricolage has been used to create new businesses and social initiatives, demonstrating the resilience and adaptability of the region's entrepreneurs. Cooperation in the local environment is a valuable strategy, essential for the long-term success of ventures. Research limitations/implications: This research contributes to understanding bricolage in resource-constrained settings, and implications for public policy to support local entrepreneurs, because it provides insights into the strategies used by entrepreneurs to overcome resource constraints. Originality/value: This study demonstrates the role of bricolage as a strategic orientation in tourism entrepreneurship in resource-constrained settings, therefore it contributes to the existing literature on entrepreneurship and bricolage.