INTERNATIONAL LOGISTICS IN GLOBAL TRADE: CHALLENGES AND OPPORTUNITIES

International logistics has become a strategic pillar of global trade, facilitating the cross-border flow of goods, information, and capital. This article examines the principal challenges faced by firms engaged in international logistics, including regulatory complexities, infrastructure disparities, geopolitical tensions, and environmental concerns. It also explores emerging opportunities driven by technological innovation, digital integration, and the rapid growth of e-commerce. Drawing on recent academic literature and institutional reports, the analysis highlights how companies can develop resilient, adaptive, and sustainable logistics strategies to thrive in a volatile global trade environment. The findings suggest that leveraging technologies such as blockchain, IoT, and AI, alongside strategic partnerships and policy compliance, can help overcome barriers and create competitive advantages in international markets.