Análisis del Impacto de los Influencers en la identidad digital y en la Generación de Contenido de los Adolescentes en Redes Sociales

This research article presents results of the impact of the use of social networks and the consumption of content generated by influencers, on tenth grade students from three public educational institutions in Colombia located in the departments of Antioquia, Va- lle del Cauca and Cundinamarca. To this end, a closed survey was conducted to 102 participants with diverse demographic characte- ristics and the results were analyzed with the statistical program R Studio. The discussion was raised with articles by various authors on digital identity and the impact of influencers. The mixed approach with a correlational scope was used. Students’ perceptions of the influence on their digital identity were analyzed. The analysis of the results shows significantly that social networks and content creators influence the formation of students’ digital identity.