Research on the Development Model of Tourism Industry Promoted by Traditional Festivals in the Context of Digitalization--Take Chuxiong Prefecture as an Example

In the context of the digital economy, the digital transformation of industries has become an inevitable trend. Tourism is an important part of people's aspiration for a better life and a crucial link in promoting the optimized transformation of the economic and social development. As an integrated industry of culture and services, traditional festivals have the characteristics of high added value and low energy consumption, and they have a profound impact on regional tourism economic growth, industrial structure, and employment levels. Under the digital background, how to explore new advantages of traditional festivals and cultivate new models for tourism development has become a key and difficult issue in further enhancing the tourism economy. Therefore, this paper focuses on the digital background to explore the promoting role of the value of traditional festivals in the development of the tourism industry, excavate the advantages of traditional festivals, boost new models for local tourism development, achieve leapfrog development of the tourism industry, provide new momentum for economic growth, and expect the tourism industry to achieve high - quality development.