Research on the Impact Mechanism of Digital Economy on Public Resource Allocation in Southwest China

With the development of electronic information technology, the global economy has entered the era of big data. Given its transformative potential, the efficiency of public resource allocation affects the future development trend of human society, which is a topic critical research area. To address this research gap, this study examines the Guizhou Goods Out of the Mountains e-commerce project in Guizhou Province, aiming to explore the impact of the digital economy on the allocation of public resources in the southwestern part of China. Research findings indicate that the digital economy can effectively enhance the efficiency of public resource allocation through e-commerce, logistics improvement, and policy support. The improvement of infrastructure in Guizhou Province has significantly facilitated the upgrading and coordinated development of regional industrial structures. This paper proposes countermeasures such as multi-dimensional supervision, differentiated brand strategy, and coordinated development of sales channels to address issues such as false marketing, product homogeneity, and the existence of sales channels. Collectively, these findings demonstrate that this research provides empirical evidence for the allocation of public resources in the southwestern region, fills the theoretical gap, and offers a reference for the study of such issues.