Research on Corporate M&A Motives and Strategic Adjustment Paths in the Context of Digital Transformation A Case Study of Alibaba's Acquisition of Ele.me

Driven by the wave of digital transformation, corporate mergers and acquisitions (M&A) are exhibiting new trends. Based on theories related to M&A synergy, this paper explores the motives and strategic adjustment paths of corporate M&A within the context of digital transformation. Using Alibaba's acquisition of Ele.me as a case study, this paper employs a case analysis method to investigate the driving factors behind Alibaba's acquisition of Ele.me, including technology acquisition, market expansion, user resource integration, and financial synergy. The research findings reveal that in the context of digital transformation, the motives for corporate M&A have become increasingly diversified, with technology acquisition and data resource integration emerging as core driving factors. Through a comprehensive analysis of Alibaba's acquisition of Ele.me, this paper uncovers the underlying logic and practical paths of corporate M&A in the context of digital transformation, providing valuable insights for enterprises seeking sustainable development in the digital economy era.