An Analysis of the Impact of World War II on the Depiction of Women in Magazines

World War II conducted significant shifts to the world, including its influence on the depiction of women. This work examines the change of womens portrayal in media before and after World War II. By analyzing selected womens magazines from Good Housekeeping from 1936 and 1946, this paper highlights the shifts in societal expectations and the representation of women during this period. The findings reveal that while the post-war era showed some progress in recognizing womens contributions and social status, these magazines continued to emphasize traditional gender roles. Despite womens increased participation in the workforce during the war, the media continued to portray women as homemakers, who are putting their effort most in marriage and family life. This study concludes that although there were improvements in womens societal image, the expectation remained in family roles.