HUMAN CAPITAL RESEARCH IN THE FRAMEWORK OF STRATEGIC HUMAN RESOURCE MANAGEMENT

The article is devoted to the study of the role of human capital in strategic human resource management. The purpose of the study is to identify the key factors influencing the effectiveness of using human capital to achieve the strategic goals of the organization. The research analyzed modern approaches to human capital management, considered methods for evaluating its effectiveness, and identified prospects for the development of this field. As a result of the research, the key competencies necessary for successful human capital management in modern conditions were identified and recommendations for their development were developed. The scientific novelty of the research lies in a comprehensive approach to the study of human capital, taking into account both quantitative and qualitative indicators of its effectiveness. The practical significance of the work lies in the possibility of applying the results obtained to optimize the strategy of human resource management in enterprises.