ANALYSIS OF HUMAN CAPITAL MANAGEMENT OF AN ENTERPRISE

This article is devoted to the analysis of human capital management in a modern enterprise. The purpose of the study is to identify the main approaches to human capital management and evaluate their effectiveness. The paper considers such aspects as evaluation, development, motivation and retention of staff, as well as the formation of a favorable working environment. As a result of the research, the key factors of successful human capital management have been identified: strategic orientation, investments in training and development, creation of an effective motivation system, formation of a corporate culture focused on employee development. The practical significance of the research lies in the possibility of using the results obtained to optimize the human capital management system at the enterprise and increase its competitiveness.