THE CONCEPT, TYPES AND FUNCTIONALITY OF ARTIFICIAL INTELLIGENCE IN THE CONTEXT OF FINANCIAL TECHNOLOGIES (FINTECH)

The article presents a number of authors’ approaches to the interpretation of the concept of artificial intelligence and examines its significance in the framework of financial technologies (fintech), which are actively transforming the modern financial ecosystem. In particular, the focus is on the broad capabilities of artificial intelligence for data processing, adaptability and the ability to solve complex problems. Special attention is paid to the definition of intelligence from the point of view of the fintech industry, for which technology acts as a catalyst for automating processes, increasing the efficiency of financial transactions and eliminating the human factor in decision-making. For the purpose of a comprehensive study, the functionality of artificial intelligence in fintech is described, and therefore the importance of using machine learning, natural language processing and a number of other technologies in solving existing problems in the financial industry is emphasized. Based on the analysis, it is concluded that the use of artificial intelligence in the fintech sector is a key condition for the development of innovative approaches to financial management and improving their accessibility.