Artificial Intelligence in Social Media: Empowerment Vs Vulnerability

The paper takes upon a sociotechnical approach to look into the enabling as well as endangering effect of Information System and Social Media. The phenomenal growth of social media is all encompassing. Majority of the Fortune 500 companies are using social media to leverage growth. Social Media is also generating social capital that is being used for career advancement, endorsement of skills and overall growth for individuals. With a sociotechnical approach we look into the enabling as well as endangering effect of Information System and Social Media. A sneak peek into the existing regulatory framework will help to suggest measures to make social media safer place for communication and information exchange without excessive censorship. The present work is an attempt to deliberations ensuring empowerment outweighs vulnerability.