Analyzing Global Sentiment on the Saudi Cup: A Social Media Perspective

This study analyzes global sentiment towards the Saudi Horse Cup using data collected from X (formerly Twitter). Despite the growing prominence of sentiment analysis in understanding public opinions on large-scale events, limited research has addressed the nuances of sentiment across diverse international audiences, especially in the context of equestrian events. Employing advanced natural language processing techniques and sentiment analysis, we examined a large dataset of tweets related to the event. The research reveals overwhelmingly positive sentiment, with approximately 79.2% of tweets expressing favorable opinions. This positive reception spans multiple countries, underlining the event's international appeal. These findings highlight gaps in the current understanding of global sentiment dynamics in sports events, particularly the factors driving positive perceptions in different regions. The study provides valuable insights for event organizers, stakeholders, and researchers in the fields of sports management and social media analytics. For organizers and stakeholders, these insights offer actionable strategies to enhance event appeal, tailor marketing efforts to specific demographics, and foster broader engagement on social media. Our findings contribute to understanding public perception of major sporting events and demonstrate the effectiveness of social media sentiment analysis in gauging global opinions.