Generative AI Application in Designing Animation Characters for ‘Genset Gang’ Visual Creation

Technology development has brought us to a time when generative AI, such as Stable Diffusion in LeonardoAI, can make the work of a character designer easier. Generative AI can accelerate the character design process, especially at the empathy stage, studying the visual preferences of the target audience and exploring alternative visual styles. In a case study of designing an animated series as content to accompany meals for people aged 25-30 years who like to watch movies while eating, the authors try to shorten the character design process using LeonardoAI. The authors try to understand the visual preferences of the target audience using a quantitative method, using a questionnaire filled with questions about the images generated by LeonardoAI. The questionnaire results became the basis for the character design ideas for the animated series ‘Genset Gang’ using keywords to develop the character's visuals. The authors found that using LeonardoAI can speed up the character design process because it can produce many images quickly, although its use has challenges. After all, LeonardoAI relies heavily on the character designer's ability to translate his ideas into prompt text and how the instruction code is successfully written.