MODERN TECHNOLOGIES FOR PROMOTING UNIVERSITY EDUCATIONAL SERVICES (EXPERIENCE OF A REGIONAL UNIVERSITY)

The article is devoted to topical issues of promoting educational services of regional universities in modern conditions. The author has proposed an original algorithm that provides for a set of measures aimed at increasing the competitiveness of the university in the educational services market. The main focus is on the formation of a unique value proposition, an “Image of the Result” model, and an omnichannel approach to promoting educational programs. The article examines and presents examples of the practical implementation of the proposed approaches at Novosibirsk State University of Economics and Management (NSUEMU).