THE MAIN TOOLS USED TO IMPLEMENT THE CONCEPT OF SUSTAINABLE DEVELOPMENT IN THE HOSPITALITY INDUSTRY

The article examines the issues of creation and application of various tools used in the activities of hotel enterprises to ensure their sustainable development. It is concluded that the principles and goals of sustainable development can be achieved through the introduction and implementation of strategies that include a system of activities in key areas of sustainable development. The article emphasizes that reporting on the sustainable development of companies is a mandatory attribute necessary for strengthening trust in the organization and maintaining the corporate image.