Total quality management model aimed at MSMEs in the meat sector in cities with medium-low competitiveness

The meat sector plays a crucial role in the economy, providing employment and contributing to regional food security. However, many Micro, Small, and Medium Enterprises (MSMEs) in this sector face challenges related to quality management, affecting their competitiveness and sustainability. This research focuses on developing a Total Quality Management Model for Micro and Small Enterprises (MSMEs) in the meat sector of cities with medium-low competitiveness. An analysis of the sector's situation was conducted, taking into account the principles of quality and total quality, as well as strategic management. The study used a descriptive and projective approach, combining field and documentary methods, with a sample of 15 MSME companies. This analysis provided the basis for developing the management model. The results of this analysis demonstrated the need to implement management models that enable these companies to adopt total quality, encompassing planning, design, product and service development, and human talent management. Therefore, a Total Quality Management Model was created, based on the principles of total quality and featuring a systemic approach. This model promotes a philosophy of teamwork, continuous process improvement, and ongoing staff training. This model aims to serve as a pillar for MSMEs in the agro-industrial sector, enhancing their competitiveness and sustainability through excellence in quality management.