A Study On Work-Life Balance And Evp: A Secondary Data-Based Benchmarking For Fragaria Fruits Pvt. Ltd., Chennai

This research investigates how work-life balance (WLB) initiatives influence the Employer Value Proposition (EVP) at Fragaria Fruits Pvt. Ltd., a startup in India's food sector.Without formalized HR frameworks, many startups encounter difficulties in talent acquisition and retention.Employing a qualitative methodology centered on secondary data, the study benchmarks against established firms including Nestl, Amul, Britannia, and Dabur.Findings suggest that robust WLB programs positively impact employee engagement, satisfaction, and organizational loyalty.Despite its limitations, such as limited access to primary data and narrow industry focus, this study provides strategic insights for startups aiming to enhance their HR value proposition.