A Study on the usage of E-wallets: Risks, Influencing factors , User Satisfaction, and Preference
The rapid advancement of digital payment technologies has significantly transformed consumer behavior, with e-wallets emerging as a popular alternative to traditional payment methods.This study aims to investigate the key factors influencing the usage of e-wallets, focusing on perceived risk, perceived ease of use, perceived usefulness, social influence, and user satisfaction.Using a structured questionnaire, data were collected from a diverse sample of respondents to examine the relationships between these variables and actual e-wallet usage.The findings reveal that while perceived ease of use and perceived usefulness positively impact e-wallet adoption, perceived risk remains a significant barrier. Additionally, social influence and user satisfaction play crucial roles in shaping user preferences and sustaining continued usage. The study highlights importantinsights for e-wallet providers, suggesting that enhancing usability, ensuring security, and leveraging social networks can improve adoption rates and user loyalty.By addressing the existing gaps between intention and actual usage behavior, this research contributes to the broader understanding of digital payment adoption in evolving consumer markets.The results offer valuable recommendations for marketers, app developers, and policymakers aiming to promote secure, userfriendly, and widely accepted e-wallet solutions.
Authors
- Sanesh PV
- Abhinav Thakur
Publication Details
- Journal
- International Journal of Research Publication and Reviews
- Published
- 2025-04-01
- DOI
- https://doi.org/10.55248/gengpi.6.0425.1692
- Primary Topic
- Diverse Topics in Contemporary Research
- Type
- article
- Field-Weighted Citation Impact
- 0.00