POLICY-DRIVEN TRANSFORMATION IN CHINA'S ART TRAINING INDUSTRY: A CASE STUDY UNDER THE DOUBLE REDUCTION REFORM

Since the launch of China’s “Double Reduction” policy in 2021, off-campus academic tutoring has undergone drastic contraction, while non-academic fields—especially art education—have benefited from a new wave of policy-driven expansion. As a core component of quality-oriented education, the art training industry is experiencing both unprecedented opportunities and structural challenges. This study explores the evolving business logic of China’s art training sector under the policy dividend of quality education. Employing policy analysis, industry observation, and literature review, the paper identifies a fundamental shift from exam-centric to literacy-oriented education. However, issues such as curriculum homogenization, utilitarian learning practices, and weak teacher professionalism persist. In response, the study proposes a multi-dimensional framework for industry innovation, encompassing curriculum redesign, digital integration, localized operations, and brand value enhancement. It argues that sustainable development in this sector hinges not only on regulatory relaxation but also on conceptual renewal and operational transformation. The findings offer both theoretical insights and practical guidance for education providers and policymakers aiming to align commercial models with the pedagogical essence of quality education. Keywords: Double Reduction Policy, Art Training, Quality-Oriented Education, Business Model Innovation, Educational Governance, Education Consumption