PROBLEMS OF MODERN CULTURE

The modern world community is on the verge of large-scale changes. The comprehensive crisis caused by systemic imposition of globalization tendencies has conditioned various scenarios of the future of mankind. The subjects under-stand that culture will be the basis of modelling, which has always been and is the resource for the society formation at any stage of civilizational development, and also determines the human place and role in it. The main issue of culture concep-tualization will be: in what direction we want to develop. The answer to this issue is in the value orientations, in determining the priority of the spiritual, material or personal.