Researching the mediating role of circular fashion awareness in Vietnamese consumers' intention to purchase secondhand clothes

This study focuses on understanding the factors that in uence Vietnamese consumers' intention to buy secondhand clothes, especially understanding the mediating role of circular fashion awareness.Use quantitative research methods.With the sample size of 823.Data processed by SPSS 22 and AMOSS 22 software.The study has shown that the factors of awareness of circular fashion, uniqueness, price, and store image are in uential on consumers' intention to buy SHC.Especially the mediating role of circular fashion awareness.At the same time, it also shows that social communication indirectly affects purchasing intention through awareness.There are differences in gender and income but no difference in age.