RESEARCH ON COLLEGE STUDENTS’ ENTREPRENEURSHIP BASED ON CROSSBORDER E-COMMERCE

The continuous evolution of information technology has led to a dramatic increase in the proportion of e-commerce in cross-border trade, prompting more individuals to explore and engage in this industry. Against the backdrop of a challenging employment landscape, entrepreneurship and innovation among college students have gained widespread advocacy and support from various sectors. Building on the current surge of innovation and entrepreneurship, this paper aims to investigate the status quo and challenges faced by college students in cross-border e-commercerelated entrepreneurial activities, identify issues, and propose viable solutions.