Research on the Application of Generative AI in Digital Art Design for Intangible Cultural Heritage

With its unique interactivity, communicative power, and innovativeness, digital art design offers a new pathway for the dissemination of intangible cultural heritage (ICH). As a cutting-edge technology in the field of artificial intelligence, generative AI leverages machine learning algorithms and big data analytics to automatically generate multimodal content such as text, images, audio, and video, thereby greatly enhancing design efficiency. This study examines the characteristics and challenges of digital art design related to ICH, elucidates the fundamental principles and technical features of generative AI, and discusses its application logic and potential scenarios in ICH-focused digital art design. It also identifies the current limitations of generative AI and proposes corresponding solutions, aiming to provide new approaches and methods for ICH transmission and preservation, advance the integration of digital art design with AI technologies, and promote innovative development in the cultural and creative industries related to ICH.