Creative Analysis of Major Theme Report Planning of Provincial Mainstream Media—Taking Hebei Daily’s Special Report on the National People’s Congress and the Chinese Political Consultative Conference as an Example

重大主题报道是指有鲜明的报道主题，有关国家政府决策部署的新闻宣传活动。进入新媒体时代，对于重大主题报道的要求不断增多，报道的形式也在不断丰富，内容形式上的创意表达也更加突出。对于省级主流媒体来说，做好重大主题报道关乎到自身的发展。本文选取河北日报在两会报道期间的新闻策划，对其进行创意分析，总结地方媒体在重大主题报道上的创意策划经验。Major theme reports refer to news propaganda activities with distinct reporting themes and decisions and arrangements of relevant national governments. In the era of new media, there are more and more requirements for major theme reports, and the forms of reports are constantly enriched, and the creative expression in content forms is more prominent. For provincial mainstream media, doing a good job in reporting major themes is related to their own development. This paper selects the news planning of Hebei Daily during the reporting period of the two sessions, analyzes its creativity, and summarizes the creative planning experience of local media in reporting major themes.