IMPLEMENTATION OF THE ELECTRONIC PARKING SYSTEM POLICY IN BANDUNG: RESPONSE TO PUBLIC DEMAND

Implementation Implementation of Electronic Parking System Policy in Bandung: Response to Public Demand This study examines the application of strategic planning in managing the electronic parking system in Bandung, focusing on the influence of local political dynamics on policy implementation. A qualitative approach and case study method were used to analyze strategic planning and political dynamics in the context of the electronic parking system. Primary data was collected through in-depth interviews and field observations, while secondary data was sourced from media documentation and previous research.The findings reveal that the strategic planning of the electronic parking system aims to improve urban mobility and optimize parking space utilization. However, challenges such as resource limitations and the influence of local political dynamics hinder effective implementation. Based on the Powercube theory, which includes the dimensions of level, space, and form, this study emphasizes the importance of a comprehensive approach to strategic planning. Local political dynamics significantly impact organizational capacity, particularly in terms of policy stability and resource allocation. Dependence on certain political actors and the lack of consensus among stakeholders weaken the effectiveness of policy implementation. Local governments, parking attendants, and public users play key roles in the success of this system’s management. This study highlights the importance of cross-stakeholder collaboration to enhance traffic management, create sustainable parking solutions, and improve urban quality of life. Effective coordination is required to address political and operational challenges in implementing the electronic parking system in Bandung.